Regional PR !! Unlocking Bharat.

 Regional PR !! Unlocking Bharat.

Sunday 08^th Feb 2026

Day 23430

This week I had a fantastic opportunity to engage and interact with around 50 practitioners of PR, all of whom are part of a wonderful team led by a very impactful personality Mukesh Kharbanda, based at Chandigarh.

The FUZION PR team is the best Regional PR firm in Bharat and their tagline is so aptly worded: “Weaving Stories, Unlocking Bharat”

With highly respected names as Clients, many of whom have partnered with Fuzion PR for all 15 years of Fuzion’s existence, this team of around 50 PR professionals is clearly focused on Weaving Stories, Unlocking Bharat. Fuzion PR is the most awarded regional PR expert, driving its focus on vernacular media, cultural storytelling, and services like regional communication, digital PR, crisis management, and influencer collaborations

With its unique approach and tailored strategies, Fuzion PR helps Companies and Brands connect with the huge population outside the big Metro cities, carrying the story-telling narratives into the hinterland of our diverse nation Bharat, to Tier 2/3/4 cities and Bharat's non-metro regions. Its expansive footprint from state capitals to rural areas positions it as the go-to for clients targeting the length and breadth of Bharat, fostering genuine community connections.

FUZION has pioneered regional PR benchmarks over 14 years, earning titles like "India's Most Trusted Regional PR Consultancy" and dominating the space with unmatched media outreach. It enables brands to achieve on-ground impact in diverse regions, blending journalism and PR for hyper-local success.

For any Company and Brand seeking to tap into the Bharat beyond the Metros, Fuzion PR is absolutely your “partner of choice”.

I had the privilege of working for a day with this team at Fuzion PR, helping them take a well-deserved pause and reflecting on the concept of PURPOSE. This was under the auspices of their Annual Event FuzionaRy 2026.

Together we deliberated about PURPOSE at 4 different levels: at the level of Fuzion PR as an entity, at the level of Fuzion PR’s Clients, at the level of the collective team at Fuzion PR and finally at the individual level of each and every human at Fuzion PR.

I learnt so much about Regional PR and the power that it has to unlock Bharat.

My continuing journey with Fuzion PR is focused on enabling each individual of this fabulous team and the organisation itself, to tap into their fullest potential and Live Life To The Maximum!

Best wishes to everyone at Fuzion PR !

Purpose!

Sunday 01st Feb 2026

Day 23423

Pause and seek PURPOSE. The WHY behind every context, every decision, every aspect of what we do, every aspect of our BEING.

Why living Consciously, and not Compulsively, is the proper way to live?

Why are we really here?

Not to just assimilate material assets and focus on comforts of Life. But to really use every moment to experience its richness and extract the fullest learnings, in order to evolve.

To make every moment better than the one gone by. To make every day better than the day that is behind us. Always focussed on “Being Better Than Before”.

Locked in and steadily focussed on your own North Star.

Extracting learnings from every up and down that we will surely see in Life.

Recognising that your journey in Life is truly unique and all that you have to be focused on is to be the Best Version Of Yourself.

Building relationships. Being focused on GIVING. Being in a state of flow and allowing the GRACE and ABUNDANCE to flow through you.

Always in a state of deep reverence to Life and full of Gratitude.

That is all there is to it.

Easy to state and express. Tough to follow.

But that is all that Life is all about.

-          Always being better than before

-          Giving unconditionally & allowing grace and abundance to flow through you

-          Being the best version of yourself

-          Evolving every moment, be it an upper or a downer.

For Life sure is a roller coaster and you are here for a jolly good ride.

Enjoy this very brief LIFE.

Live Life To The Maximum! 

Mentoring journeys!! Mentoring JOYs !

 Sunday 25th Jan 2026

Day 23416

A new deep tech start-up cohort started at GDC IIT-M on 10^th Jan 2026. Seven startups. Seven mentors. The GDC team and the entire cohort co-created along with Shell Corporation. So, it is a Shell GDC program. An opportunity for me to mentor a startup (though it is almost 15 years old!!) and work with an esteemed professor and his two team-members. Helping hardcore technical researchers and tech professionals understand the fundamentals of business and look at the Market’s problems first and not get entangled with your tech solution!

A gathering of distinguished personas at the Annual GDC symposium on 17^th Jan 2026. Startup teams, Govt agencies, Industry experts, success stories, esteemed mentors. All in one place. And getting felicitated by GDC for having been a mentor over the past five years.

Each mentoring journey is a kind of transformation in both thinking and action for the startup teams. Especially the founders, as they may have to abandon their original mental fixations and grasp market realities.

Each of these mentoring journeys has been (and always will be) a joy for me as a mentor. An opportunity to learn and discover some new technology and a set of problems in the marketplace that it could solve. Helping the tech teams to understand these market realities. Handholding them through traumatic change. Helping them pivot gracefully. Putting fuel into their confused minds. Helping them bring more clarity into their thoughts.

A chance meeting with an IITM Batchmate and getting a few books gifted to me by his mother. One of these books is a stellar work on Astrology by my batchmate friend’s father. Introducing me as a layman to Parasara Astrology. It was meant to be. Just a few days after I had reached out to another friend whom I had come into contact in the late ‘80s. Someone who was deep into astrology then and even now.

Life is just that. Meandering through many moments that we ourselves draw into our lives. Relishing each one of these precious moments. Adding as much value as one can, unconditionally. Being in a state of flow. Consciously and not compulsively.

Living Life To The Maximum! 

Day 23400 !!!

Friday 09th Jan 2026

Today is Day 23400 for me in this lifetime.

Nothing special, really. Just a nice round number 23400.

But like any other day, a very special day. Because “Every day is a special day”.

I was thinking…….in another 56 days, it will be my 23456^th day…..That is scheduled for Friday 06^th March 2026. Hopefully I will still be around that day. Another special day, just because it is another nice number … 2..3..4..5..6.

Wednesday 4^th Oct 1995 was my 12345^th day on the planet….

Friday 9^th Jan 2026 is my 23400^th day, today. 

And Friday 6^th March 2026 will be my 23456^th day.

And Sunday 6^th Aug 2056 will be my 34567^th day !!!! If I live to see that day! That will be 94 years, 7 months and 21 days.

Because I may or may not be around for my 34567^th day, which would be my 95^th year. Let us see.

Whatever the day is. If the sun comes up and I find myself alive, it is a special day indeed.

Live Life To The Maximum! 

The first Sunday of 2026: About Reality

Sunday 04th Jan 2026

Day 23395

Neuroscience: Thoughts create Reality. Our thoughts are the biological instructions that shape the REALITY one experiences.

Reality does not enter your brain fully formed. It is constructed. What you call the “world” is a model built by neural activity inside your skull.

The BRAIN is a Prediction Machine: Neuroscience confirms this. Your brain does not primarily react to reality. It predicts it!!

Incoming sensory data is compared against internal expectations, and what matches is allowed through. What doesn’t is filtered out.This process is called Predictive Coding. Your brain continuously ask: “Is this what I expected?”.

Perception is not truth. It is prediction plus correction. The stronger the expectation, the less correction occurs.

A thought is not fleeting. In neuroscience it becomes a prior, a probability biasd the brain uses to interpret the world.

Repeated thoughts = reinforced priors.

Reinforced priors = stable perception.

This is how thoughts become Reality. The RAS (Reticular Activating System) acts as a gatekeeper. It filters millions of sensory inputs per second down to a few thousand you consciously perceive.

It does not filter by truth. It filters by relevance to identity and belief.

Identity, your self-concept, determines what the RAS flags as important. If your identity assumes:

-          Threat---- you perceive danger

-          Lack----- you notice scarcity

-          Opportunity---- you see openings

-          Same world. Different neural filter.

Every repeated thought strengthens synaptic connections. Neurons that fire together wire together. Over time….

∞       Thought ---Pathway

∞       Pathway ----Habit

∞       Habit ---- Identity

∞       Identity ---- Reality

Emotion locks the circuit. Thoughts carry electrical signals. Emotions add chemical weight. When emotion is present, learning accelerates, memory consolidates and perception stabilizes. That is why emotionally charged thoughts become self-fulfilling.

A regulated nervous system perceives possibility. A dysregulated one perceives threat. Your baseline emotional state determines how neutral events are interpreted. Reality bends towards the tone of your body.

You are not seeing REALITY. You are seeing what your brain predicts, what your identity expects and what your nervous system can tolerate. Change the internal model, and the external experience reorganizes.

This is established neuroscience. Not a philosophy.

-          Predictive processing

-          Attention filtering

-          Neuroplastic adaptation

-          Identity based perception

You are not manifesting by wish. You are selecting reality through biology.

Two people can live in the same environment and experience entirely different lives.

Your thoughts are not just ideas. Repeated thoughts become expectations. Expectations become perception. Perception becomes the emotional tone of your nervous system. And it is this emotional tone that determines the choices you make, the risks you take and the opportunities you even notice. This process runs below conscious awareness. The subconscious mind stores your learned beliefs, emotional baselines and identity-level assumptions. It decides what your brain predicts, and therefore what reality it constructs for you.

If your thoughts are shaping what you notice, what you respond to and what you reinforce then the real question is What signal are you repeatedly sending?

Reality is not fixed. It is negotiated moment by moment between expectation and sensation.

Change the thought, change the prediction change the reality you live inside.

You don’t change reality by forcing outcomes. You change it by rewriting the subconscious predictions your brain is already running.

Trying to change your Life without changing this internal code is why we remain stuck in cycles of effort, frustration and inconsistency. You can “think positively” for five minutes a day, but if the subconscious prediction remains the same, reality will always snap back. Real transformation happens when the prediction changes.

The subconscious mind runs default beliefs, emotional set-points, identity level expectations. These predictions decide what your brain filters in, how you interpret events and what outcomes stabilize as “real”. Change the prediction and perception reorganizes automatically.

Subconscious reprogramming is not about forcing outcomes or visualizing harder. It is about rewriting the default experience your brain uses to interpret the world, so perception, behaviour and results reorganize naturally. When the signal at the source shifts, the external world has no choice but to respond.  

Note: Content extracted with deep gratitude from Instagram @FREQUENCY_MASTERY

Live Life To The Maximum! 

2026 is here!

 Thursday 01^st Jan 2026

Day 23392

In the countdown to 2026 I wrote about these 10 attributes that I cherish. I believe that having these, will essentially make one realize the grace and abundance that is around all of us:

∞       Gratitude

∞       Forgiveness

∞       Integrity

∞       Insight

∞       Inspiration

∞       Visualization/Manifestation

∞       Empathy

∞       Growth Mindset

∞       Resilience

∞       Self-discipline

And as we start off on the new year today, I express my deepest gratitude to the super+abundance and grace that is all pervasive around all of us.

When the sun rises and I am awake and alive, it is a great new day with a tremendous opportunity to make that day better than before. Why celebrate just once a year for a birthday, wedding anniversary or New Year Day, when you can (and should) celebrate every day?

Recognise the magnificence of LIFE that is happening all around us. In the world of all the insects and worms, the flora & fauna, there are a gazillion things happening, to which we may be oblivious. Listen to the sap flowing in the trees, the flutter of the butterfly wings, the noises the insects make. And rejoice that the universal ecosystem supports and nurtures all of us.

And as humans with our well-developed faculties, we have a responsibility to appreciate and cherish everything around us, animate or inanimate.

May we all move away from compulsiveness to living LIFE consciously.

May 2026 be another glorious year for all of us.

Live Life To The Maximum!

 

01 day to go for 2026! Self Discipline

 Wednesday 31^st Dec 2025

Day 23391

31st Dec 2025 Countdown Day 01       Self-Discipline

The last day of 2025 is finally here. Today we shall all gear up to finally welcome 2026.

Tonight, at the stroke of midnight, folks will send off 2025 and welcome the new year 2026. The year of the Horse.

Tomorrow is Jan 01 2026. Another sunrise, another new day, another new month and another new year.

Every day is an opportunity to Be Better Than Before. And on New Year’s Eve, we get another opportunity to make the coming year more fabulous than ever before. With determination, with resolutions galore, with anticipation, we welcome the new year.

And in the year of the Horse, may we all gallop towards our highest potential.

At the very foundation of everyone’s evolution is one’s own self-discipline. Do we have what it takes to stay focussed and do whatever needs to be done? Do determine our own destiny? To live life to the fullest?

Having a “dinacharya”, दिनचर्या , a daily schedule or time-table, and the will power to follow through even if it appears routine and mundane.

Self-discipline ensures steady progress toward objectives by fostering persistence and focus, even during obstacles. It helps prioritize tasks and avoid procrastination, turning aspirations into reality.

We owe it to ourselves to:

∞       Tap into our highest potential

∞       Strive for the greatest impact all around us

And to do this, one’s self-discipline has to be of the highest order.

Goodbye 2025, Namaste 2026!

Wishing everyone a great year ahead in 2026!

Live Life To The Maximum!

 

02 days to go for 2026! Resilience

Tuesday 30^th Dec 2025

Day 23390

30^th Dec 2025 Countdown Day 02       R E S I L I E N C E

 

Resilience in life refers to the capacity to adapt, recover, and thrive amid adversity, setbacks, or stress, rather than merely enduring hardship.

Resilience involves bouncing back from challenges like loss, failure, or trauma while maintaining mental, emotional, and behavioral flexibility. It acts as an inner reservoir of strength, enabling individuals to face difficulties head-on without despair or unhealthy coping.

The core issue is whether we realize that every moment in our life, every experience, is for our learning and evolution. Resilient people exhibit self-awareness, emotional regulation, problem-solving skills, strong social connections, and self-compassion.

They possess an internal locus of control, believing their actions influence outcomes, and view challenges as meaningful opportunities for one’s own growth and evolution.

Life’s situations might knock us down and we would find ourselves facing disappointments, regrets, embarrassment, fear and similar negative emotions. How well do we extract ourselves from the grip of such emotions, emerge stronger, stand up and get back on the dancefloor, that is a demonstration of resilience. Likewise, maintaining a cool and calm head even in moments of great success and joy, not letting ourselves loose control in euphoric situations, is also a sort of measure of resilience. Each moment is anicca (Pali word meaning anithya, impermanent), everything is non-permanent. An attitude of “This too shall pass” is to be ingrained in our internal core.

The extraction of the learning from each situation is also crucial. Just having an attitude of “this too shall pass” without making our best effort to internalise the learnings from the experience will not aid our evolution.

Resilience is therefore an amalgamation of courage and wisdom.

One may develop some self-protective mechanisms and hide away some negative experiences in the dark corners of our Mind. Wear a mask and navigate through the world. Doing this, will mean that one is walking through LIFE holding on the excess baggage of such trauma. It is best to process the trauma and erase any lingering effects in our psyche. If one is not able to do this oneself, seeking help from someone else to process this, possibly a professional mental health expert or some dear friend or family member, is essential. One is not alone in the world, We can draw sustenance and support from those around us.

Only then can we enjoy the fragrance of the rose flowers as well as handle the trauma of the thorns in the rose bush.

Be resilient. Live Life To The Maximum!

Tomorrow is 31^st Dec, the last day of 2025. Get ready to welcome 2026.

 

03 days to go for 2026! Growth Mindset

Monday 29^th Dec 2025

Day 23389

29^th Dec 2025 Countdown Day 03       Growth Mindset

We are here in this life, to grow and evolve. This is an important realization to have early on in our Life.

If there is any purpose in Life, it is just two-fold:

1.     To recognise one’s immense potential. To explore and discover your potential to the maximum.

2.    To generate as much positive impact as possible in the world all around you with your immense potential

Every moment and every experience comes to us for a reason. To learn and to grow. To evolve.

It is imperative that we take all of Life’s ups and downs as tremendous opportunities for our evolution. That will happen only if we possess and nurture our growth mindset

A growth mindset is the belief that abilities, intelligence, and talents can be developed through dedication, effort, and learning from experiences. This contrasts with a fixed mindset, where people see their qualities as static and unchangeable. Carol Dweck, the psychologist who popularized the concept, showed through research that it drives achievement across life stages.

People with a growth mindset embrace challenges as opportunities rather than threats, leading to greater resilience and problem-solving skills. They view failures as feedback (or better still as feed-forward) for improvement, fostering creativity and long-term success in personal and professional pursuits.

In a rapidly changing world, a growth mindset is essential for adapting to setbacks, acquiring new skills, and achieving goals amid uncertainty. It promotes lifelong learning and self-improvement, helping individuals overcome obstacles like poverty or career hurdles, as seen in Dweck's studies. Without it, stagnation and excuses prevail, limiting potential.

A growth mindset develops through intentional practices that shift thinking from fixed limitations to potential through effort and learning. Proven steps, drawn from psychological research, guide this transformation systematically. These build resilience and adaptability over time.​

Recognize Mindset

Start by identifying fixed mindset triggers, such as avoiding challenges or feeling threatened by others' success. Journal instances where you think "I'm just not good at this" to build self-awareness. This awareness is the foundation for change.​

Embrace Challenges

Seek out difficult tasks deliberately, like learning a new skill outside your comfort zone. View them as growth opportunities rather than risks of failure. Reframe "This is too hard" to "This is hard now, but I can improve with practice."

Learn from Criticism

Actively solicit feedback and treat it as constructive input, not personal attack. Analyze critiques to extract actionable lessons, such as adjusting strategies in work or hobbies. This turns setbacks into progress accelerators.​

Celebrate Effort

Praise persistence and strategies over innate talent in yourself and others. Track daily efforts, like consistent practice sessions, to reinforce that hard work yields results. Avoid outcome-only focus to sustain motivation.​

Redefine Failure

Interpret failures as temporary data for refinement, asking "What can I learn?" after setbacks. Share stories of famous figures' failures, like inventors' iterations, to normalize the process. This fosters experimentation without fear.​

Cultivate Persistence

Set small, achievable goals with regular reflection to build momentum. Surround yourself with growth-oriented influences, such as books or mentors emphasizing learning. Consistency compounds into profound mindset shifts.

Live Life To The Maximum!